When I began working on “Only Cars” project, the actual website was outdated and it was in need of an update. The main object that I proposed to reach was that the new website will have a new interface that’ll be uncluttered, clean and easy to use.
The visual identity of the brand was based on the same graphic system, but with a new approach that required simplicity and clarity. The development of the logo took several months before the team decided what was the main idea that I should insist on and do more sketches.
The following words ran through my mind in creating the logo process: travel, road trip, earth, traffic road marks, highway and dynamism.
The final were was composed from a sphere, the main color of the brand and two white stripes.